Doesn’t matter what kind of eCommerce store you own, selling more products and boosting the revenue is the ultimate goal. Marketers keep trying various strategies for increasing sales, especially during the holiday season. But do these strategies work?
Yes, they do. Don’t get me wrong, of course, the quality of the product and service matters the most but even great products/services fail to thrive in their respective industries. And most of the time, it’s the wrong marketing strategy that fails the product/service. To prove my point, here are two stats to consider-
- Amazon states that 35% of revenue mostly scales up due to an effective marketing strategy.
- According to Forrester Research Analytics, a whopping 10-30% of the sales occur through eCommerce platforms and upselling tips that make buying online easier than visiting the physical stores.
We all know that eCommerce businesses plan strategies for holiday seasons. It is during these times that the sales skyrocket and people are looking to buy more and in bulk as compared to their usual shopping behavior. Implementing these well-known marketing tactics for your store is always a good idea.
Ways to implement the following strategies on your eCommerce store are available all over the web. But, if you’re running your store on WooCommerce, it makes it even easier with the abundance of extension options available for it.
- Ship It For Free
- Create FOMO (Fear of missing out) With Countdown Timers: Flash Sales (Today Only)
- Create Urgency Cross-Sell and Upsell
- No Celebration Start Without Gifting Upsell Offers
- Promotional Badges On WooCommerce Products
- Personalize The Experience
- Use Coupons To Drum Up Excitement During Specific Seasons
- Offer Daily Deals
- Offer Bulk Discounts
- Capture Every Potential Lead
- WooCommerce Private Store
- WooCommerce Protected Categories
- Customer Reviews for WooCommerce
- WooCommerce Wishlist
- Send Personalized Emails to Abandon Carts
Want to explore what tips can help both Small and Big business to level up their game this holiday season?
Let’s show you-
Ship It For Free
According to a recent study by Walker Sands, 79% of US consumers said that free shipping makes them more likely to buy online. Offering free shipping in your WooCommerce store during a special period can help you to attract leads and convert them into your customers. Be it attracting new customers or retaining the older ones, free shipping as a marketing tactic can be useful in both cases. Set a specific rate to attain after which your customers would qualify for free shipping. Plus, use a plugin to inform customers about the minimum amount to avail of free shipping, how much they have ordered and how much more they need to order to qualify for free shipping. Lastly, congratulate them once they qualify on the checkout page.
Create FOMO (Fear of missing out) With Countdown Timers: Flash Sales (Today Only)
What else can be better than flash sales that trigger customers to buy immediately? Flash sales being one of the most popular upselling tactics can bring instantaneous traffic to your WooCommerce website. The idea behind flash sales is simple- you deploy urgency that makes your customers buy quickly. Here the sense of scarcity prompts them to take the CTA. For instance, a person wouldn’t pay attention to a thing if they know that it’s available anytime but if the same product is available at a lower rate for a limited time, consumers would prefer buying immediately.
Can be achieved using: WISDM Scheduler for WooCommerce
Create Urgency Cross-Sell and Upsell
Have you noticed that “You may also like” or “Products related to this” columns while making a purchase? While the upsell feature lets you provide your consumers with related products, cross-sell feature suggests the consumers buy a bundle product that offers a better price than a single product. This can immediately trigger the consumer during the checkout process and increase your overall WooCommerce store revenue.
No Celebration Start Without Gifting Upsell Offers
Celebrations and gifts are closely related terms. Afterall celebration is incomplete without gifts, right? And as your customers are your priority as well as your dearest people, you need to make them involved in your celebrations. Have a bird’s eye on the regular analysis of your WooCommerce website and leverage upselling strategies based on it.
Can be achieved using: WISDM Custom Product Boxes
Promotional Badges On WooCommerce Products
Captivating words like Free, New, Hot, Sale and Offer can instantly grab the attention of your customers and woo them to buy new products. Such words allow you to represent your new offerings, trending products or new products in front of your customers. In addition to boosting conversion rates, promotional badges also make your eCommerce store look more attractive, informative and well organized.
Don’t forget to check these – 5 Best WooCommerce Badge Plugin 2019 (Free & Premium)
Personalize The Experience
It’s a fact that consumers love when websites provide them with personalized experiences. Each consumer is different and so are their needs and that’s why it’s crucial to provide them with offers based on their purchasing history. In order to make the user experience personalized, you can try sending personalized emails, offers, discounts and of course, personalized cart discounts for making the experience even better.
Can be achieved using: WISDM Customer Specific Pricing
Use Coupons To Drum Up Excitement During Specific Seasons
Is your email flooded with coupons and promotional offers? If yes, I bet it’s a holiday season. While there’s always room for conducting sales, some days like Christmas and New Year are ideal for sales.
However, the success of a sale is dependent on the marketing strategy used to promote the event. The best way to do so is by either showcasing your coupon offers on your website’s homepage or send it through various channels like emails, social media, etc.
Can be achieved using: WooCommerce Smart Coupons
Don’t forget to check these – 20 Best WooCommerce Coupon Code Plugin 2019 (Free & Premium)
Offer Daily Deals
Some WooCommerce websites keep offering their consumers with everyday deals that in turn makes consumers check their websites more often. Of course, don’t annoy them with continuous emails of notify but try to make deal fun on your website and make them visit it more frequently.
Can be achieved using: Sales Booster Pack by WisdmLabs
Offer Bulk Discounts
Bulk offers are great when it comes to decreasing shipping as well as handling charges. Offer and promote bulk discounts for making your consumers buy in bulk because such offers are beneficial for both you and your consumers. For this, you may even provide free shipping after consumers pass a certain threshold. If used correctly, this can be a very effective strategy for Wholesale stores on WooCommerce.
Can be achieved using: WISDM Customer Specific Pricing for WooCommerce
Capture Every Potential Lead
Sometimes your consumers need what isn’t available at the moment but you can’t afford to miss all these leads, right? So what should you do? In this case, it’s better to hide products that aren’t currently available or else provide the consumers with an option to get notified when it gets back in stock in your WooCommerce store.
Can be achieved using: WISDM Scheduler for WooCommerce
WooCommerce Private Store
This is something that isn’t too common- a seasonal WooCommerce store. You can set a seasonal store that will only be available during a specific season while the rest of the website will be functioning throughout the year. Moreover, as an added bonus, you can also provide your VIP customers with early access to the store, making them feel special.
Can be achieved using: Woo Private Product
WooCommerce Protected Categories
Like the last tip stated a seasonal ‘store’ this one is to create seasonal ‘product’. Not all the products can be used throughout the year but just a specific season. You can show or hide seasonal products based on the season and let showcase the other products all the time. Moreover, you may also change the rate card based on the season and start a separate sale accordingly.
Customer Reviews for WooCommerce
When it comes to selling online, positive customer reviews can work like magic. According to a survey, 72% of customers won’t take action until they check out the reviews.
Reviews work like a social proof for the product or service quality. The more positive reviews you get the more people to trust your brand and trust means more sales. Encourage your customers to leave reviews regarding your products or services. Send automatic reminders (emails or text messages) to your recent customers and ask them to review your products/services.
Can be achieved using: Customer Reviews for WooCommerce
Don’t forget to check these – 4 Best WooCommerce Review Plugin 2019 (Free & Premium)
This is the most common strategy yet effective like any other strategy. There are situations when people just browse through the store and curate items that they wish to buy in the future. Allowing your customers to curate all the wishes products in a convenient manner encourages them to get back to your website and buy the desired items. Moreover, you may also let them share their wishlist with their friends or family to choose a better gift for the upcoming holiday season. This simple tactic can help you to boost website traffic and ultimately increase sales.
Can be achieved using: TI WooCommerce Wishlist
Don’t forget to check these – 7 Best WooCommerce Wishlist Plugin 2019 (Free & Premium)
Send Personalized Emails to Abandon Carts
According to a report, online shoppers abandon their carts 68% of the time. However, this can even be used as a marketing weapon. You can create and send automatic reminders via emails or messages to the customers who left the cart before checking out. If done correctly, adding a plug-in for this can help you to recover up to 30% of your lost sales.
Don’t forget to check these – 4 Best WooCommerce Abandoned Cart Recovery Email Plugins 2019
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